Emergent Media

Hello and welcome to my first ever blog and I’m glad you could be part of this magical experience, or at least hopefully you will come back.

A little about myself I am not a marketer by trade, instead I am much more of a technical person my nature. However one must be able to understand the other side of the coin to help converge the technical and the artistic side of business. Plus I hear writing help keep the brain sharp, so maybe I’ll sharpen up a bit as well.

I hope you enjoy this nine part mini-series on emerging media and let us get started shall we.

Part I

What is emerging media?

Em Emerging Media defines emerging media is the evolution of utilizing technology to share information in new and innovative ways. Current trends in marketing include an explosion in digital media with the development and expansion of social networks, blogs, forums, instant messaging, mobile marketing, e-mail marketing, rich media and paid and organic search all the way to offline trends in discovering the power of word of mouth marketing (WOM) techniques and strategies that become a part of integrated media and marketing campaigns.

Okay so that is a lot of information in a little space so what does it all mean. Well to me emerging media is constantly changing, because you can only be emerging for so long before you become just another plain old media outlet. How long does it take to no longer be emerging I have no clue, I mean is Twitter, Facebook, or Youtube new. Facebook was founded in 2004, Youtube in 2005, and Twitter in 2006 they are some of the old guys on the block as far as the internet is concerned. However, they have done what the printing press did for spreading ideas. Emerging media is a website, podcasts, video ads, in gaming advertising, blogs, chat rooms, social networks, mobile applications, etc.  Essentially if you can see it on the internet or on your phone and especially if you can have a discussion or virtual discussion on it you are in emerging media’s domain.

Lets look as some examples of what emerging media is from an emerging media source.

Okay so that was some emerging media showing about other emerging media being brought to you on yet another source of emerging media. Man who knew how crazy this blog could already get. I though it would be a great stopping place for this weeks installment to show some statistics on emerging media and its use.

Hope to see you all next week.


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