It’s all fun and advertising till controversy arises: The marketing technique of advergames.

Digital Communication Media

It seems that the saying “There’s an app for that” is spawning a new saying, “ There’s a game for that”. One of the most up and coming marketing technique combines the thrill of games with the intention of advertising: Advergaming.

Advergames interact with consumers by providing branded content in an entertainment format that increases the amount of time consumers are exposed to the brand. According to a CBS News report, attention has become a commodity especially when we speak of the youth. Typical online advertisments such as banners are usually skipped over and ignored allowing only seconds of brand exposure. With advergaming, the amount of time spent with the brand increases dramatically to 30 minutes or more. In addition to more time spent with a brand, advergaming  can be integrated into social platforms like Facebook by implementing prompts to post a score on Facebook which could challenge a…

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Benefits of blogging

I have been blogging for a few weeks now and I thought it would be nice to discuss the benefits of blogging. Blogging is good for you as strange as that sounds. Here are some of the benefits.

  • It makes you a better writer.

Like most anything the more you do it the better you will become. Interestingly if you blog on a specific subject for a while you might just be able to turn yourself into an author.

  • It makes you better researcher

Well if you are blogging on a specific subject (say every week) and you are trying to find differing content then you will have to do research to be able to talk about new things. I have had to do quite a bit of research in just these 9 weeks to make these posts. Research helps you maintain the quality of your blog and well it helps make you sharper.

  • Makes your smarter

This one sort of goes without saying that if you are doing more research and writing it down then hey you are most likely getting smarter. Let’s hope at least you are retaining some of what your blogging about.

  • It is therapeutic

It is therapeutic when you talk about thoughts, feelings, and experiences. Blogging can serve as a stress-coping mechanism, improve memory, increases sleep quality, boosts immunity and, even speed up the healing process.

I guess if you are reading this and have yet to start this super easy way to get out there then maybe you will want to check out some other blogs and then start your own journey in cyber space you never know where it may lead you or how smart you might become.

Why Some Companies Fear Social Media

There are lots of companies out there that have no presence on social media. Some of them are not there because of fear. Those fears are real though and most companies may not want to admit it (do you like to admit your fears). I would say that what the company fears most is the ability to control their brand, control of their message, and consumers will speak up (could be negative).

People will always say well you know they are already talking about you (feel free to roll your eyes). That may not even be remotely true. Really have you given them anything to talk about? No, well they probably not talking about you, let’s not get paranoid. However if you can get them talking about you, you just might be able to steer it and use it as wind in your sails.

With the internet you now have the ability to reach anywhere in the world you want. You really can (although less likely) make a sale at any time in some far flung location. It had made the little guy as capable as Wal-Mart in getting out there. A website, social website, and a blog can make you pretty visible. It just takes work.

Let us take a closer look at those fears.

1. Fear of losing control of the brand.

This fear is actually somewhat irrational. Your name is already out there. Do you have a strategy for getting into social media? If not what is your goal? Help bring awareness to your brand (I would start here). Now how are you going to do that? Open a Facebook account and then a month later a Twitter account (I would advise it is something visual open a Pinterest account too) and link to them from your website. Then post at least 2 new things a day with something that can help start a discussion. Reply to people who post within 24 hours. This allows you to steer your brand in conversation.

2. Fear of losing control of the message.

Okay so you have your name out there and you have your slogan because you are the greatest at something (every company things they are the greatest at something), but you are afraid that  if you active on social media then well how can you control the messages coming in and going out from the company. You can control what is going out initially and you can always control how you respond to communications on your social media page.  No, you will never be able to control what people say about you. Instead think of it this way, if you have good messages coming in you are doing something right. If you have negative messages coming in, engage those consumers and find out what is wrong. Then as the friendly, kind and loving company you can go out and fix those problems if they are more than one offs.

3. Fear of actually hearing from consumers.

I really have never understood think one. Any communications you get as a company are great they can teach you what you are doing right and what you are doing wrong and so you can learn what to adjust. Sounds like a winner to me. Plus if you respond in virtual time just like you would to a real live person (really that is what they are) then you might just get a brand advocate who will really talk about you after the problem is fixed and nothing is better than that.

 

Need some other ways to master that fear check this out.

Fortune 500 CEOs Are Shunning Social Media, Says New Study

I though this was some very interesting information. What do you think?

Fortune 500 CEOs Are Shunning Social Media, Says New Study by Domo and CEO.com: 70 Percent of Chief Execs Have No Social Media Presence on Facebook, Twitter, Pinterest or Google Plus — But CEOs Are Active On LinkedIn | Bulldog Reporter.

5 Things You Shouldn’t do on Social Media

crystan blanco

There are numerous things that I wouldn’t do on Facebook, Twitter, etc. and when I look at my newsfeed, sometimes I am amazed at it’s contents. So when I received Mashable’s article, 12 Things Students Should Never Do on Social Media, via email, I thought, ‘perhaps not everyone is aware of these social media faux pas?’ And let’s face it; it’s not just students that make this mistakes.

So, here you go. 5 things that no one should do on social media:

1. Don’t over share.
This includes, but is not limited to your phone number, home address, work address, social security number (who would post that anyways?), and full birthday. Publicly provided this type of information makes you quite vulnerable to online predators and identity thieves.

2. Don’t vent about or bash professors, coworkers, or superiors.
You’d think that this one was a no brainer, but I have seen numerous…

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Scared Consumers Are Waking Up to Social Media Privacy Concerns

lbrownimc

The sheer comfort and ease many of us have when sharing our most personal thoughts, whereabouts, and family relationships just might be the reason a new era of cyber criminals are lurking as our next “friend” on Facebook. Perhaps even more concerning is the data aggregation of consumers online and social networking behavior, which is costing some people job offers and turning away insurance providers.

Consumers are waking up from a social media trance to find out the real consequences of disclosing perhaps a little too much about themselves.  As Facebook went public, so has the real reality of the company’s most powerful asset: an inventory of human behavior and personal data.  For the company, this means a solid foundation for continued advertising sales.  As consumers, it means we may need to start reading more of the fine print when accepting those “terms and conditions” statements.

Lori Andrews, a law…

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Social Media Background Checks…

As far as I know in my career I have skipped out on this but one could easily guess that this will be as common as any other pre-employment background check. This new thing I am talking about is the Social Media Background checks.

If you are reading this I am guessing it is safe to bet you have some other form of social media. When you apply for a job you most likely agree to a background check and your potential future employer goes out and hires a firm like Social Intelligence and then they go out and scour the internet for all the good and bad things you have done for the past seven years. Then it assembles a report. These reports include professional honors, charitable work, and they include negative information that meets specific criteria: online evidence of racist remarks; references to drugs; sexually explicit photos, text messages or videos; flagrant displays of weapons or bombs and clearly identifiable violent activity.

If you are giving high fives at a cross burning on a public site out there, well the career prospects may have just dwindled a bit. Is it right, well that depends on how you look at it?  You can still perform at a high level and have a private life as well, but to the company you might look like more of a liability with all those partying, or scantily clad pictures you have online. A company will always look out for themselves, so remember you look like a liability to them. Now the only real problem is how do they know that they have the correct person?

These social media background checks have been approved by the Federal Trade Commission (FTC) so you can bet it will be adopted by more and more employers in the near future. Now the check is little more than a rundown of Facebook, Myspace, Flickr, Twitter, Craigslist, blogs, wikis, and others in search of dirt, but if you ever want to find a job you may want to lock down the privacy settings on your social media accounts. That means really paying attention to all those times that Facebook has changed their privacy settings as it could mean that you have just defaulted back to having everything public. Plus if you really are dumb enough to have pictures of videos of yourself doing illegal things on your profile well go delete them now. That is just becomes evidence.

What do you think should a company disqualify you for something that could not even have any effect on your job performance?

Sort of makes you want to make sure you have everything locked down.