The sheer comfort and ease many of us have when sharing our most personal thoughts, whereabouts, and family relationships just might be the reason a new era of cyber criminals are lurking as our next “friend” on Facebook. Perhaps even more concerning is the data aggregation of consumers online and social networking behavior, which is costing some people job offers and turning away insurance providers.
Consumers are waking up from a social media trance to find out the real consequences of disclosing perhaps a little too much about themselves. As Facebook went public, so has the real reality of the company’s most powerful asset: an inventory of human behavior and personal data. For the company, this means a solid foundation for continued advertising sales. As consumers, it means we may need to start reading more of the fine print when accepting those “terms and conditions” statements.
Lori Andrews, a law…
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