Why Some Companies Fear Social Media

There are lots of companies out there that have no presence on social media. Some of them are not there because of fear. Those fears are real though and most companies may not want to admit it (do you like to admit your fears). I would say that what the company fears most is the ability to control their brand, control of their message, and consumers will speak up (could be negative).

People will always say well you know they are already talking about you (feel free to roll your eyes). That may not even be remotely true. Really have you given them anything to talk about? No, well they probably not talking about you, let’s not get paranoid. However if you can get them talking about you, you just might be able to steer it and use it as wind in your sails.

With the internet you now have the ability to reach anywhere in the world you want. You really can (although less likely) make a sale at any time in some far flung location. It had made the little guy as capable as Wal-Mart in getting out there. A website, social website, and a blog can make you pretty visible. It just takes work.

Let us take a closer look at those fears.

1. Fear of losing control of the brand.

This fear is actually somewhat irrational. Your name is already out there. Do you have a strategy for getting into social media? If not what is your goal? Help bring awareness to your brand (I would start here). Now how are you going to do that? Open a Facebook account and then a month later a Twitter account (I would advise it is something visual open a Pinterest account too) and link to them from your website. Then post at least 2 new things a day with something that can help start a discussion. Reply to people who post within 24 hours. This allows you to steer your brand in conversation.

2. Fear of losing control of the message.

Okay so you have your name out there and you have your slogan because you are the greatest at something (every company things they are the greatest at something), but you are afraid that  if you active on social media then well how can you control the messages coming in and going out from the company. You can control what is going out initially and you can always control how you respond to communications on your social media page.  No, you will never be able to control what people say about you. Instead think of it this way, if you have good messages coming in you are doing something right. If you have negative messages coming in, engage those consumers and find out what is wrong. Then as the friendly, kind and loving company you can go out and fix those problems if they are more than one offs.

3. Fear of actually hearing from consumers.

I really have never understood think one. Any communications you get as a company are great they can teach you what you are doing right and what you are doing wrong and so you can learn what to adjust. Sounds like a winner to me. Plus if you respond in virtual time just like you would to a real live person (really that is what they are) then you might just get a brand advocate who will really talk about you after the problem is fixed and nothing is better than that.

 

Need some other ways to master that fear check this out.

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Fortune 500 CEOs Are Shunning Social Media, Says New Study

I though this was some very interesting information. What do you think?

Fortune 500 CEOs Are Shunning Social Media, Says New Study by Domo and CEO.com: 70 Percent of Chief Execs Have No Social Media Presence on Facebook, Twitter, Pinterest or Google Plus — But CEOs Are Active On LinkedIn | Bulldog Reporter.

5 Things You Shouldn’t do on Social Media

crystan blanco

There are numerous things that I wouldn’t do on Facebook, Twitter, etc. and when I look at my newsfeed, sometimes I am amazed at it’s contents. So when I received Mashable’s article, 12 Things Students Should Never Do on Social Media, via email, I thought, ‘perhaps not everyone is aware of these social media faux pas?’ And let’s face it; it’s not just students that make this mistakes.

So, here you go. 5 things that no one should do on social media:

1. Don’t over share.
This includes, but is not limited to your phone number, home address, work address, social security number (who would post that anyways?), and full birthday. Publicly provided this type of information makes you quite vulnerable to online predators and identity thieves.

2. Don’t vent about or bash professors, coworkers, or superiors.
You’d think that this one was a no brainer, but I have seen numerous…

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Social Media Background Checks…

As far as I know in my career I have skipped out on this but one could easily guess that this will be as common as any other pre-employment background check. This new thing I am talking about is the Social Media Background checks.

If you are reading this I am guessing it is safe to bet you have some other form of social media. When you apply for a job you most likely agree to a background check and your potential future employer goes out and hires a firm like Social Intelligence and then they go out and scour the internet for all the good and bad things you have done for the past seven years. Then it assembles a report. These reports include professional honors, charitable work, and they include negative information that meets specific criteria: online evidence of racist remarks; references to drugs; sexually explicit photos, text messages or videos; flagrant displays of weapons or bombs and clearly identifiable violent activity.

If you are giving high fives at a cross burning on a public site out there, well the career prospects may have just dwindled a bit. Is it right, well that depends on how you look at it?  You can still perform at a high level and have a private life as well, but to the company you might look like more of a liability with all those partying, or scantily clad pictures you have online. A company will always look out for themselves, so remember you look like a liability to them. Now the only real problem is how do they know that they have the correct person?

These social media background checks have been approved by the Federal Trade Commission (FTC) so you can bet it will be adopted by more and more employers in the near future. Now the check is little more than a rundown of Facebook, Myspace, Flickr, Twitter, Craigslist, blogs, wikis, and others in search of dirt, but if you ever want to find a job you may want to lock down the privacy settings on your social media accounts. That means really paying attention to all those times that Facebook has changed their privacy settings as it could mean that you have just defaulted back to having everything public. Plus if you really are dumb enough to have pictures of videos of yourself doing illegal things on your profile well go delete them now. That is just becomes evidence.

What do you think should a company disqualify you for something that could not even have any effect on your job performance?

Sort of makes you want to make sure you have everything locked down.

Social Networking Etiquette? We don’t need no stinking rules….

Okay, you are on Twitter, Facebook, LinkedIn, and a host of other sites, or even just one of those but what are some basic guidelines to follow for using one of those social sites. Let’s face it people only use social networks for a couple of reasons. 1) You are keeping in touch with friends and family or 2) you are networking. Many of us may even use it for both those reasons. Yet many people do not think about what they do online can help, hurt, or even potentially destroy their reputation. The company you keep on social media says a lot about the person you are, so let us look at some guidelines for using the social media that you are one.

Decide on your friend strategy (the earlier the better)

Full disclosure here I was not always the best with this one. I work with a wise lady who said, “one day we should be friends on Facebook, but not until one of us quits, retires, or is fired.” I though well that is curious, so like a good student I wanted to know why. It was simple. If you are going to use a site determine if it is going to be professional or personal. If personal well keep it personal, and if you wouldn’t want your boss to see it well best to not have them try to join your personal site. If you are stuck in the tricky situation of your coworker or boss want to join (how do you tell your boss no) you can always say hey join my LinkedIn page, and explain that the other is for close personnel friends and family. If that doesn’t suit your needs well friend them give them a few days and then de-friend them and if they ask plead ignorance.

Clean up those photos and watch who or what you follow

This one feels like a no brainier, but I love to see people trying to get a job and a simple search of their Facebook page shows then doing keg stands or some other unscrupulous act. It just means sorry I’ll find someone else. Remember your profiles are and extension of who you are, or at least that is how people will see you (first impression and all). Those sites and groups you like that are controversial do not expect to win over any friends or network to well with those on there either (professional people tend to keep that stuff personal). Maybe this is another time to test out the mom test and see if she would approve of your social networking site and if not you have some work to do.

Respect people and never post in anger

If you cannot get away with saying it face to face then do not think that you can get away with it online either (people are not that hard to track down). Posting should be done just like writing a letter if you are upset. Write it walk away, come back, trash it, and then write it again, walk away, reread it, and then send. I know I added an extra step but with a letter you have to put it in the mail box and you still have time to retrieve it (hopefully if needed). When the information goes online it is out there forever… Yes, forever..

Okay so we have done all the above  so we have a neat and presentable personal and hopefully a professional page as well and now you want to try and network (you are social right?) and meet some new people maybe open some doors who knows what can happen. Well what do you do?

First and foremost do not go out asking for jobs. People are just going to trash your message and most likely de-friend you for it and well do you think asking someone for a job out of the blue got a person a job anyway? Next never recommend strangers. I think the golden rule here is if you have never been to their house, or them to yours, you do not know them that well. Friends hang out and know a good bit about each other. I have some coworkers I would recommend on the basis that I have known them for nearly a decade but I can assure you that group is pretty small and the longer I work the smaller the group gets. Your reputation is riding on how well they do. If you recommend someone who is a terrible employee it will look bad on them, but hey you recommended them so do not think the other person has forgotten about your recommendation.

In reality you build friends online like you would offline. You have to build a relationship and talk to people. Do not bombard them with messages, information, or newsletters (only send newsletters if they ask). Find a common bond between you and work from there, but be realistic Lady Gaga does not really want to be your close personal friend nor do half the CEOs of fortune 500 companies (unless you know most of them, then maybe).

What do you think; did I miss any social media etiquette faux pas? Have an example of a faux pas for us.